Hummel "Love Athletes" Campaign

I am very excited that the AW20 “Love Athletes” campaign for Hummel is now live. Choosing role models over fashion models, this campaign celebrates athletes who try and make a difference within the sport that they love. Although the parkour community as a whole is incredibly welcoming , women are still massively underrepresented at every level of our sport. I hope that my training and the content I share online does its share in challenging harmful social norms and stereotypes and inspires young girls to explore any sport or activity that sparks their interest.

I am grateful I was given the opportunity to have my voice heard and thank the whole team for making this such a good experience. We shot this campaign back in February, just a couple of weeks before the start of lockdown. Especially happy that I got to shoot with Will Cornelius and although we’ve had very rough weather conditions throughout all of the shoot, the stills came out super nice!